Thursday, November 11, 2010
3D projection Samsung advertising.
Great 3D projection. A way of advertising in an exciting and economical way.
Thursday, April 15, 2010
Mr Singh’s Bangras
Daljit Singh is the multi award winning creative director and founder of 'Digit', one of the world’s longest established digital agencies has recently launched his own brand of Indian sausages called Mr Singh’s Bangras. This here is the advertising imagery for them. I think the idea is simple and gets straight to the point.
Storm Thorgerson
The creativity and imagination produced by Storm Thorgerson’s album covers is expansive. A back catalogue of fantastic, mainly photographic covers from the pre-photoshop era champion true ingenuity rather than pixel trickery. A huge amount of work all under one roof, and the screen print version of the classic Dark Side of The Moon oversized cover is a real bonus. Pictured is one of my favourite prints from the show, 'Back Catalogue, Pink Floyd'.
This piece of photography is just mesmerizing and beautifully created. I like Thorgerson's style and final products as they are all inspirational pieces of work.
Rethink Communications - video
A very creative animation using a money counter from 'Rethink Communications' to help promote Icograda Design Week In Vancouver. I like the way they have experimented with the money counter. Its unique and has a great outcome.
Pink Terror
Pink Terror Hawking from mike barzman on Vimeo.
'Pink Terror' is a film by Mike Barzman and Christian Swegal. The film consists of 172 seconds of suspense and anticipation made possible by a super slow-mo camera and some equally well chosen maneuvers. A nice video that is well created and well directed.
Mike Rigby V's Louise Vormitdaag report
Within our institution we get several practitioners coming in to give lectures about their work and to give advice about the design industry. These lectures are all different and I think it is refreshing to see how other designers have entered the design industry in which I will be entering soon. I have decided to compare two of the practitioners’ lectures, and compare how their experiences with the design industry vary, and also compare the way they presented in general.
The two practitioners I have decided to analyse are Mike Rigby previously at ‘True North’ and now currently working in Australia at ‘Interbrand’, and Louise Vormitdaag from ‘Container Plus’. They both have had very different approaches to getting jobs within the design industry and both I feel gave really interesting lectures.
Louise Vormitdaag one of the founders of ‘Container plus’ came in to talk to us about her company and the journey she has been on with the company. While at University studying Graphic Design, Louise was involved in a collaborative brief with a fellow student Nicola. It was this brief they noticed they worked well as a partnership. On graduating both Louise and Nicola did not know what they wanted to do, so they decided to join their skills together. Though Louise and Nicola both studied Graphic Design, they decided to explore an illustrative freelancing path. They created a website with both of their portfolios on, and even created a joint physical Portfolio. On these portfolio visits they would take the other persons work along with them and discuss their work as a unit. They were good friends and were both as committed as each other, they both respected each other in everything they did.
This differs from the way Mike reacted after graduating, he concentrated on arranging work placements with design agencies he liked and wanted to work for. Mike did a six month placement at Imagination and then did a placement at The Chase. He explained that placements speed your working process up and allows you to see how a design agency differs from your classroom working. He also said that these placements allow you to work on real live projects and you can gain contacts by networking and going on nights out.
It is these placements and his determination and enthusiasm of design that landed Mike his first job at The Chase. He explained that starting on a low wage is not all that bad, Mike started on 13k and left only a couple of years later on 23k. Mike described design as interesting, challenging, and that no two jobs are the same. He loves being able to attend photoshoots, meet with clients, interact with different people in the industry. All together creating a piece of design that in the end of the day speaks to the audience in a way you want it to.
One of his first projects he was involved in was for an underlay for carpet. This brand outsold the actual carpet at the company for the next 2 years in which shows what good design can do to sales.
Since he graduated in 2002 Mike has been employed by The Chase, Landor, Moon, Pentagram, Mark Studio and has recently been offered the job as Creative Director at Interbrand in Australia.
So while Mike collected various experiences in different placements, Louise went freelance. Luckily for her one of her first projects for Selfridges was very successful and bought a lot more work to them. The project was a competition brief to design a window display. Her and Nicola once again worked together and their idea was to draw directly onto the display so the drawings and designing of the whole thing was also a performance. People could gather around and watch the pair create their masterpiece. Though they worked collaboratively together on this they also worked along side fashion designers – who designed special uniforms for them, and Make up artists – who did their make up to go with the style of the window display.
This work they did for Selfridges brought a lot more work their way. In 2005 Volkswagen had a car launch for their new Volkswagen Fox. Taking over a hotel and they got different designers to create various styles and designs in each of the rooms. Louise and Nicola had 4 rooms to design. Their idea was to use playing cards; each room showing a different suit. Volkswagen was so impressed with their designs they then asked them if they could create an instillation around one of their cars.
After several successful jobs both Nicola and Louise decided that together as collaboration the company was too small. So they decided to widen the company with a photographer and two younger illustrators. This was good for the time being but soon cracks began to emerge. She talked about the fact that having five people working together was hard considering that everyone had to communicate, they all had different levels of commitment and various experience.
Expanding the company also meant more responsibility. Unlike before where it was just she and her friend working in a studio, this company was now a unit. They all had to do a certain amount of work. This put strain on their private lives and also meant that they did not have the freedom they wanted. Mike on the other hand decided once he had worked a few years in different studios and gained experience in these places that he would go travelling.
Overall I enjoyed both lectures, though both practitioners had a different experience after they graduated from University. Both had a clear presentation and talked about their work clearly and you could tell they were both enthusiastic about design. I think Mike’s talk was influential; he made me think about working abroad more and widening my skills as a designer. I myself have been involved in a placement and will hopefully be able to arrange more in the future. I think Louise was lucky to be as successful as she was within the time. After graduating myself this year I think that Mike’s route into the industry would be the best for me.
The two practitioners I have decided to analyse are Mike Rigby previously at ‘True North’ and now currently working in Australia at ‘Interbrand’, and Louise Vormitdaag from ‘Container Plus’. They both have had very different approaches to getting jobs within the design industry and both I feel gave really interesting lectures.
Louise Vormitdaag one of the founders of ‘Container plus’ came in to talk to us about her company and the journey she has been on with the company. While at University studying Graphic Design, Louise was involved in a collaborative brief with a fellow student Nicola. It was this brief they noticed they worked well as a partnership. On graduating both Louise and Nicola did not know what they wanted to do, so they decided to join their skills together. Though Louise and Nicola both studied Graphic Design, they decided to explore an illustrative freelancing path. They created a website with both of their portfolios on, and even created a joint physical Portfolio. On these portfolio visits they would take the other persons work along with them and discuss their work as a unit. They were good friends and were both as committed as each other, they both respected each other in everything they did.
This differs from the way Mike reacted after graduating, he concentrated on arranging work placements with design agencies he liked and wanted to work for. Mike did a six month placement at Imagination and then did a placement at The Chase. He explained that placements speed your working process up and allows you to see how a design agency differs from your classroom working. He also said that these placements allow you to work on real live projects and you can gain contacts by networking and going on nights out.
It is these placements and his determination and enthusiasm of design that landed Mike his first job at The Chase. He explained that starting on a low wage is not all that bad, Mike started on 13k and left only a couple of years later on 23k. Mike described design as interesting, challenging, and that no two jobs are the same. He loves being able to attend photoshoots, meet with clients, interact with different people in the industry. All together creating a piece of design that in the end of the day speaks to the audience in a way you want it to.
One of his first projects he was involved in was for an underlay for carpet. This brand outsold the actual carpet at the company for the next 2 years in which shows what good design can do to sales.
Since he graduated in 2002 Mike has been employed by The Chase, Landor, Moon, Pentagram, Mark Studio and has recently been offered the job as Creative Director at Interbrand in Australia.
So while Mike collected various experiences in different placements, Louise went freelance. Luckily for her one of her first projects for Selfridges was very successful and bought a lot more work to them. The project was a competition brief to design a window display. Her and Nicola once again worked together and their idea was to draw directly onto the display so the drawings and designing of the whole thing was also a performance. People could gather around and watch the pair create their masterpiece. Though they worked collaboratively together on this they also worked along side fashion designers – who designed special uniforms for them, and Make up artists – who did their make up to go with the style of the window display.
This work they did for Selfridges brought a lot more work their way. In 2005 Volkswagen had a car launch for their new Volkswagen Fox. Taking over a hotel and they got different designers to create various styles and designs in each of the rooms. Louise and Nicola had 4 rooms to design. Their idea was to use playing cards; each room showing a different suit. Volkswagen was so impressed with their designs they then asked them if they could create an instillation around one of their cars.
After several successful jobs both Nicola and Louise decided that together as collaboration the company was too small. So they decided to widen the company with a photographer and two younger illustrators. This was good for the time being but soon cracks began to emerge. She talked about the fact that having five people working together was hard considering that everyone had to communicate, they all had different levels of commitment and various experience.
Expanding the company also meant more responsibility. Unlike before where it was just she and her friend working in a studio, this company was now a unit. They all had to do a certain amount of work. This put strain on their private lives and also meant that they did not have the freedom they wanted. Mike on the other hand decided once he had worked a few years in different studios and gained experience in these places that he would go travelling.
Overall I enjoyed both lectures, though both practitioners had a different experience after they graduated from University. Both had a clear presentation and talked about their work clearly and you could tell they were both enthusiastic about design. I think Mike’s talk was influential; he made me think about working abroad more and widening my skills as a designer. I myself have been involved in a placement and will hopefully be able to arrange more in the future. I think Louise was lucky to be as successful as she was within the time. After graduating myself this year I think that Mike’s route into the industry would be the best for me.
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